Petit Béret #1
Industry
- Food & Beverages
Expertises
- Advertising
- Branding
- Product design
Supports
- Packaging
Goals
Reposition the Petit Béret brand through a packaging redesign.
Results
Our take on Petit Béret’s brand repositioning, being a 0.0% non alcoholic drink and an alternative to wine, translates into a modernised, numbered and premium label design and packaging. Our goal is to go upmarket, offer an interesting alternative to the current offering and compete with existing wine brands on the market.
Modernized, numbered and high-quality packaging for a demanding consumer