Hutchinson #1 04.2020

Industry
  • Sport
Expertises
  • Films & Videos
  • Photography
Supports
  • Visual content
  • Film
  • print

Goals

Art direction, concept, visual and video content creation of a launch campaign for the new Hutchinson “Touareg”.

Directors and photographer: David et Douglas

Results

For Hutchinson’s new Gavel tire launch campaign, our art direction was imagined as a story of free spirited athletes carving the path through boundless landscapes while riding through mountains and deserts.

The story of free spirited athletes carving the path through boundless landscapes