Hutchinson #1 04.2020
Industry
- Sport
Expertises
- Films & Videos
- Photography
Supports
- Visual content
- Film
Goals
Art direction, concept, visual and video content creation of a launch campaign for the new Hutchinson “Touareg”.
Directors and photographer: David et Douglas
Results
For Hutchinson’s new Gavel tire launch campaign, our art direction was imagined as a story of free spirited athletes carving the path through boundless landscapes while riding through mountains and deserts.
The story of free spirited athletes carving the path through boundless landscapes