Hutchinson #2
Industry
- Sport
Expertises
- Advertising
- Branding
Supports
- Packaging
- Press Book
Goals
Reposition the brand through a high-end packaging design, which reflects the quality of the Hutchinson tires made in France.
Results
The new Griffus packaging that we have designed for Hutchinson binds the color black with a high end paper texture for a more premium feel to the final product. As for the Press book, the asymmetric layout and the oversized typographies bring a spirit of adventure, of competition through movement and momentum.
Bringing a spirit of adventure, of competition through asymmetric movement and momentum