Bottega Veneta 08.18

Goals

Imagining the new merchandising sku for the launch of Bottega Veneta’s new fragrance line, Illusione while following the marketing universe imposed by the created campaign.

3D: Visualab

Results

Through a transparent blurry lid, this summer rêverie hides our interpretation of the Illusione universe, revealing the fragrance at the heart of the podium: the clarity of water, the transparency seeking lights and shadows and the duality between copper and mirror textures. Our object was conceived for merchandising use, during the press release and in points of sales.